Objectify Single View of Customer

The Objectify Single View of Customer system is a unique solution to address the traditional problem of customer information spread across multiple enterprise databases and systems. The Objectify Single View of Customer enables dispersed client information to be collated, accessed, cleansed and analysed through a "Single View".

Can you answer the key questions about your clients

The Single View of Customer system enables your organisation to answer the fundamental questions:

·         Who is my customer?

·         What products do they own?

·         What services do they consume?

·         What is their history with us?

·         How profitable is this customer to us?

Only accurate answers to these questions will enable you to focus on customer centric relationships and thus be more profitable.

The Objectify 'Single View' Answer

The Objectify Single View of Customer provides unparalleled visual insights into the customer/product/service relationships that exist in your enterprise. Our solution enables you to manage costs and provide better services to your clients while also creating the opportunity for sophisticated cross selling and up selling.  

The 'Single View' Challenge

Most organisations already have the data that would enable them to gain these insights. However, it is often scattered, fragmented, held in incompatible formats and generally not integrated. At the same time data quality greatly varies due to differences in validation criteria, legislative requirements, privacy issues and system capabilities. This lack of data quality and its sheer dispersal has resulted in current enterprise efforts dedicated to creating Master Data Management Systems so that they can be used to derive the "Single View".

Objectify 'Single View' Architecture

By deploying this architecture Objectify provide a solution that enables you to achieve the following outcomes:

• Complete Business focus
• Not reliant on integration
• Create genuine Master Data
• Interoperable with every platform
• Our data sourcing is not complicated
• Not reliant on Data Quality
• Data model independence
• No Dependencies on Messaging, ETL
• Ability to include non-DBMS data

The Traditional Method

Traditionally to achieve the 'Single View Holy Grail' the approach is to cleanse, normalise, unify and improve the data quality before you can even start to think about assembling the "Single View" and related applications. This approach is a notoriously high risk, difficult and often impossible task due to the underlying differences in data management technology, data formats, data models, data quality and data governance. In addition highly intrusive architectures are required in the form of Messaging and ETL engines in order to try and make it work.

Revolutionary Approach to 'Single View'

Objectify turns the traditional method on its head with our "Single View" approach. We take the approach that only if you implement "Single View" up front can you have a chance in determining which data is correct and valid and then use it to start creating and maintaining the Master Data Systems.

Maximise Your Existing Investment

The Objectify Single View of Customer leverages your investment in your current systems and enhances any legacy projects undertaken to move towards a 'Single View'. We do this through a simple, non intrusive architecture that does not rely on any further integration or processing of your existing data sources. No matter what your underlying data management structure is we can work with it. In turn we can aid in cleansing and rationalising your data by returning the accurate and verified information back to your systems. We will work with you to establish KPI's that will enable you to accurately measure the impact of our solution on your bottom line.

Objectify 'Single View' Solution

The Objectify Single View of Customer system is not tied into any vendor environment. We take a similar approach to data analytics that Google does. The Objectify engine is able to process data regardless of its source and format and bring it together into a "Single View" from which a Master Data set can be created. Our data sourcing requires no more than having 'shadow' writes executed by underlying RDBMS's. This is usually a simple configuration feature and does not require substantial or intrusive platform engineering.

Objectify 'All-Senses' UI

All Senses User Interface (UI) refers to Objectify's extensive experience and capabilities in Multi-Touch and Smart Mobile device application development.

Objectify's ability to integrate rich 'All-Senses' interface on top of the business functionality of the 'Single View' application, provide for a compelling solution that will deliver real and significant value to our customers.

Analytics and Consulting Services

Objectify is committed to delivering value to you. Not only will we deliver a highly effective solution but we will ensure that you have access to our dedicated expert analytics and consulting services.

For example your Marketing department requires a different view of customers to that of Customer Service. We will work with your business units to deliver the right insights to support their strategies. We will work with you to ensure that all of your data is included as a part of your enhanced customer service and marketing efforts. Our solution will not only be integrated into your service and marketing processes but it can also be used to optimise them. You will not be left on your own.